Negotiating Genuinely^® means being yourself—your best, integral self—in strategic conversations. When you negotiate both genuinely and strategically, you can maximize gains for yourself as well as co-create more resources for others. Negotiation conjures up high-stake deals, job promotions, and buying a car or house; more often, negotiations are casual and fluid conversations we find ourselves in every day, whether we want to persuade someone at a staff meeting, move a project timeline, or coordinate dinner plans. Negotiating is challenging, because in order to succeed you need to both assert your agenda (be competitive) and co-create opportunities (be cooperative).

In Negotiating Genuinely: Being Yourself in Business, Shirli Kopelman introduces an integrated approach that enables people to straddle the most complex dimensions of negotiation more naturally, positively, and successfully. A key driver of positive business, Negotiating Genuinely^® helps people to cooperate and compete and build relationships, all at the same time. The book is a fun and easy read, providing insightful, action-oriented exercises along the way.